You are a campaign manager. Choose one of the exercises below.
1. Compare
and contrast a commercial from the 2008 campaign and one from a
previous
election. You can select any candidate, even one who has dropped out
of the race. You might want to present your findings using PowerPoint.
Here
are some questions to think about while you are analyzing the
content.
What were some of the social issues then and now? What are the key
elements in the ad. Who is the target audience? Do the ads appeal
to human emotion? Look at the artistry in filming. How does it differ
from the ads of 2008?
You may want to illustrate your points with movie clips or still frames
from movie clips. You can cut frames in your QuickTime viewing program
to the clipboard. Then, paste them into your word processing or presentation
program.
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